In a world where so much is made quickly, in large quantities, and often far away, we think there is something pretty special about slowing down. About knowing who made your clothes. About knowing where they were made. And about appreciating the little human touches that make something more than just a product. We think the new luxury is made by hand. Our newest ESJAY range is a little celebration of just that. It all starts with a print, hand-painted by local artist Libby Be

Because every little beginning deserves a little more comfort. Some babies arrive exactly when expected. Others decide to make an entrance a little earlier than planned. Tiny hands. Tiny fingers. Tiny milestones that most of us take for granted. For families with babies in a neonatal unit, those first days and weeks can look very different to the newborn chapter they imagined. Instead of settling in at home, they spend long days beside incubators, celebrating every gram gaine

When I was in Grade 9, one of my best friends, Jenna, and I were tasked with completing a science experiment for school. At the time, a South African yacht had recently capsized, and search teams were working around the clock trying to locate it. The yacht had a white hull, which made it incredibly difficult to spot amongst the deep blue ocean and white-capped waves. As only fourteen-year-olds can, we thought we had the solution. “What if boats were neon colours?” Surely a br

The idea for Esjay’s SEEN. Range started during an evening drive through the neighbourhood while a weekly running club was out on their route. Among the runners moving through the dark streets, one stood out immediately. From a distance, it almost looked as though someone was carrying a torch. But as the car got closer, it became clear that the bright light was actually the iconic esjay “e” reflecting headlights so powerfully that it illuminated the runner in the dark. That m

This March, our range is inspired by a boy who reminds us why movement should never be taken for granted. MEET KAGISO Kagiso is 12 years old and a double leg amputee. He is known for his contagious smile, his positive spirit, and his never-give-up attitude — a young boy who continues to inspire everyone who meets him. Despite the challenges he has faced, Kagiso loves to move. He loves being active, being outdoors, and living life like any other child his age. His journey is a

In 2015, Esjay was born — not out of a business plan or fashion background, but out of a very simple need: I wanted running clothes that actually worked for my body and my lifestyle. I had just finished my honours degree in graphic design at Stellenbosch University. I had no experience in fashion. No training in clothing production. No idea what I was really doing. I just went with what I wanted: Thicker fabric. Leggings that didn’t ride up when you ran. Styles that felt flat

Behind every Esjay product is a team of incredible women who’ve grown alongside us. With every evolution in our design process, they’ve refined their craft — not only to create performance sportswear, but to build pieces that inspire confident, strong women. Every pair of our famous Esjay tights, every new idea - starts in their hands and is shaped with precision, pride and a genuine consideration for the customer who’ll wear it. What they create is more than sportswear; it’s

Imagine a world without the corner bakery that knows your name. No one-of- a-kind coffee shop brewing beans from just over the hill. No Saturday morning farm stalls where kids feed goats and beg their parents for a homemade koeksister. Imagine if everything was sleek, corporate, polished – perfect. The stories would all sound the same. The coffee would taste identical. The music would fade into background noise. There would be no friendly faces, no chance encounters, no small

At Esjay Sportswear, we’ve always believed that improvement is a journey, not a finish line. When we began working on our PLUM new range,...

At Esjay, every collection we design carries a purpose - but our latest range, New Beginnings, is perhaps the most meaningful to date....

Local graphic designer, Monja, has been the creative behind many incredible ranges for Esjay over the years! In 2023, she approached...

We loved Ethembeni school + its students SO much, that we decided (for the first time ever) to do a double header!!! TWO ranges, for ONE...

In 2023 we had the pleasure of meeting a lovely young man with huge ambition! Selu was born with cerebral palsy. He attended Ethembeni...

We love getting feedback from you and over the past few months, we have done some market research. Turns out our Esjay babes love black,...

At Esjay we are about supporting the “little guys” - the hustlers, the “let’s make this work-ers”, the people who try more times than...

We’re so chuffed with our new, simple, classy range. Made in the thick 280gm fabric (made from recycled fibres), it incorporates all the...

For 5 years, Esjay Sportswear has used its products and platforms to tell powerful stories. Every range is more than just sportswear — it...

Boobs. We all have them or know someone who does, and this month, we’re celebrating them in all their glorious shapes, sizes, and...

Periwinkle - we are obsessed! This Esjay range is the same fit + feel as our plain black range - thick, secure and comfortable. It is...

Plain, simple + classy - we love it! This b + w Esjay range is the same fit + feel as our plain black range - thick, secure and...